This article appears in full in the Illinois Bar Journal.

In the first two articles in this series, we defined what a strategic plan is and how to build one that fits a small law firm. Now comes the part where most plans quietly fail. Not because the strategy was wrong or the goals were unrealistic, but because execution never made it out of the planning process and into the daily work of the firm.

A strategic plan is only useful if it changes what happens on a Tuesday afternoon. Execution is where intention becomes behavior. It is also the point where small firms either build momentum or drift back into the usual chaos…

Members can read the full article on the Illinois State Bar Association site.